One of the many things that have to happen BEFORE patients accept your recommendations is them liking you.
Here are some factors to consider:
- How they heard about you in the first place – If you meet people through spinal screening or from discounted online and offline offers, the cards are already stacked against you.
- Everything is a reflection of you – Your office, staff, and marketing must project the right message and image.
- How they feel around you – Your confidence, your appearance, your body language, your personality, and your listening skills.
- Your reputation – What others say about you.
Here’s the kicker:
Of course, you must have integrity, be a great clinician, and really care, but how you really “are” has nothing to do with it.
What matters is their perception.
Have you ever had someone express their thoughts about you and be 180 degrees away from who you really are and what you are really about?
I know I’ve experienced this.
When that happens, see if you can pin point how and why they think this way because there’s a possibility that others may perceive you in the exact same or similar way.
Does this mean that you should be someone different than who you really are?
No, not at all.
But just realize that perception IS reality and affects likability.