WHAT DO I REALLY THINK ABOUT FACEBOOK?

There is no disputing how huge Facebook is. It has well over 1 billion users. That equates to about 1/7th of the total population of planet Earth. That’s why what I think about them doesn’t matter. They are humongous. But what I think about Chiropractors advertising on Facebook should matter to you. I’ve spent more […]

What Do I Really Think About Spinal Screenings?

Industry norms. They are how things are done because that’s how they’ve always been done. Every industry has them. Many times, industry norms ignore the wants, objections, and sensitivities of the marketplace and negatively impact the image of that type of business. Spinal screenings are a perfect example of this in our own industry. This […]

“It Is What It Is”

ACCURATE THINKING STRATEGY: “It Is What It Is” Want to eliminate most of the stress caused by practice and life? Do what I do. Adopt the “It Is What It Is” way of looking at the world as well as the people and situations in it. Does that mean that you don’t strive to improve […]

“When It Comes To Business, The Only Opinions That Might Matter Come From The People Giving You Money or The Opinions That YOU Pay For.”

“When It Comes To Business, The Only Opinions That Might Matter Come From The People Giving You Money or The Opinions That YOU Pay For.” Let’s face it, money is a big part of business. It is how value is measured. The more you are valued, the more money you can make. Notice I said […]